SMALL ANIMAL: DOG

Our SUPERCOAT® SMARTBLEND® recipes are specially tailored to suit your dog's life stage and specific needs, so you can be sure they're getting the right nourishment to support overall health and wellbeing.

Our SUPERCOAT® SMARTBLEND® recipes are specially tailored to suit your dog's life stage and specific needs, so you can be sure they're getting the right nourishment to support overall health and wellbeing.

Our SUPERCOAT® SMARTBLEND® recipes are specially tailored to suit your dog's life stage and specific needs, so you can be sure they're getting the right nourishment to support overall health and wellbeing

Our SUPERCOAT® SMARTBLEND® recipes are specially tailored to suit your dog's life stage and specific needs, so you can be sure they're getting the right nourishment to support overall health and wellbeing.

Our SUPERCOAT® SMARTBLEND® recipes are specially tailored to suit your dog's life stage and specific needs, so you can be sure they're getting the right nourishment to support overall health and wellbeing.

Made with Australia Beef, Chicken and Vegetables - Prime100 Cooked Rolls provide a rich source of meat protein, amino acids, and essential nutrients for muscular development. Prime100 cooked rolls are grain free, gluten free and have no artificial colours and flavours - Available in 1kg, 2kg & 3kg.

Complete and balanced for dogs of all breeds and life stages with added natural digestive enzymes to help improve gastrointestinal health and animal wellbeing.

Did you know that 41% of dogs in Australia are overweight or obese?

This concerning trend is something we’re actively working to address with our Prime100 Cooked Rolls. We’ve introduced subtle, health-conscious enhancements to our Prime100 Cooked Rolls, ensuring they still deliver the trusted quality and delicious taste dogs love - while supporting their overall well-being. 

Product Features:
✓ Complete & Balanced
✓ No Grain
✓ No Gluten
✓ No Soy
✓ No Artificial Colours or Ingredients

Suitable for:
✓ Small & Medium Puppies
✓ Large Breed Puppies
✓ Adult Dogs
✓ Senior Dogs
✓ Active Dogs
✓ Large Breed Dogs

Made with 100% Australia Chicken and Vegetables - Prime100 Cooked Rolls provide a rich source of meat protein, amino acids, and essential nutrients for muscular development. Prime100 cooked rolls are grain free, gluten free and have no artificial colours and flavours - Available in 1kg, 2kg & 3kg.

Complete and balanced for dogs of all breeds and life stages (excluding large and giant breed puppies) with added natural digestive enzymes to help improve gastrointestinal health and animal wellbeing.

Did you know that 41% of dogs in Australia are overweight or obese?

This concerning trend is something we’re actively working to address with our Prime100 Cooked Rolls. We’ve introduced subtle, health-conscious enhancements to our Prime100 Cooked Rolls, ensuring they still deliver the trusted quality and delicious taste dogs love - while supporting their overall well-being. 

Product Features:
✓ Complete & Balanced
✓ No Grain
✓ No Gluten
✓ No Soy
✓ No Artificial Colours or Ingredients

Suitable for:
✓ Small & Medium Puppies
✓ Large Breed Puppies
✓ Adult Dogs
✓ Senior Dogs
✓ Active Dogs
✓ Large Breed Dogs

Prime100 SPD Fresh Roll Turkey & Flaxseed is a single protein diet designed to provide a single source of protein, prebiotics and fibre for dogs. Complete and balanced with a natural source of calcium, glucosamine, chondroitin, and essential fatty acids for dogs of all ages (excluding large & giant breed puppies). Formulated to improve and maintain skin health and to improve digestion through added natural digestive enzymes and fibre contained in flaxseeds. Contains added functional oils, rich in EPA and DHA for optimum joint function, bone health, and animal wellbeing. No added artificial colours or flavours.

Our functional protein, select ingredient diets are made in small batches and packed raw in their final packaging, then gently steam cooked and allowed to rest for up to 24 hours. Serve straight from your fridge!

Available in 800g and 2kg.

Product Features:
✓ Single Protein Diet
✓ Complete & Balanced
✓ No Grain
✓ No Gluten
✓ No Soy
✓ Source of Glucosamine & Chondroitin
✓ No Artificial Colours or Ingredients
✓ Functional Ingredients with Purpose

Suitable for:
✓ Small & Medium Puppies
✓ Adult Dogs
✓ Senior Dogs
✓ Active Dogs
✓ Large Breed Dogs
✓ Vet Prescribed Elimination Diets

Prime100 SPD Fresh Roll Chicken & Brown Rice is a single protein diet designed for dogs with digestive issues and for gastrointestinal health. Complete and balanced with natural sources of calcium, glucosamine, and chondroitin make this diet suitable for all breeds and dogs of all ages including giant breed puppies. Formulated with added amino acids and essential nutrients for muscular development, and essential fatty acids and omegas for skin and coat health. With added natural digestive enzymes to help improve gastrointestinal health and added functional oils rich in EPA and DHA for optimum bone and joint health. No added artificial colours or flavours.

Our functional protein, select ingredient diets are made in small batches and packed raw in their final packaging, then gently steam cooked and allowed to rest for up to 24 hours. Serve straight from your fridge!

Available in 2kg.

Product Features:
✓ Single Protein Diet
✓ Complete & Balanced
✓ No Gluten
✓ No Soy
✓ No Artificial Colours or Ingredients
✓ Source of Glucosamine & Chondroitin
✓ Functional Ingredients with Purpose

Suitable for:
✓ Small & Medium Puppies
✓ Large Breed Puppies
✓ Adult Dogs
✓ Senior Dogs
✓ Active Dogs
✓ Large Breed Dogs

Prime100 SPD Fresh Roll Wild Boar & Pumpkin is a novel, hypoallergenic, single protein diet made for dogs with acute gastrointestinal indications such as IBD. Formulated from a lean, low-fat protein for adult dogs. With added natural digestive enzymes to help improve gastrointestinal health and added functional oils, rich in EPA and DHA, for optimum skin barrier support and animal wellbeing. Pumpkin is a rich source of fibre and natural antioxidants which assist in supporting a healthy digestive system. Low phosphorus levels to support renal health in dogs. No added artificial colours or flavours.

Our functional protein, select ingredient diets are made in small batches and packed raw in their final packaging, then gently steam cooked and allowed to rest for up to 24 hours. Serve straight from your fridge!

Available in 2kg.

Product Features:
✓ Single Protein Diet
✓ Complete & Balanced
✓ Hypoallergenic
✓ No Grain
✓ No Gluten
✓ No Soy
✓ Source of Glucosamine & Chondroitin
✓ No Artificial Colours or Ingredients
✓ Functional Ingredients with Purpose

Suitable for:
✓ Adult Dogs
✓ Senior Dogs
✓ Active Dogs
✓ Large Breed Dogs
✓ Overweight Dogs
✓ Vet Prescribed Elimination Diets

Prime100 SPD Fresh Roll Kangaroo & Pumpkin is a novel, hypoallergenic, single protein diet created for dogs with suspected food sensitivities, skin allergies or digestive issues. Ideal for elimination diets, food trials or to be fed as an ongoing maintenance diet. This complete and balanced, low-fat diet is formulated for adult and senior dogs with acute gastrointestinal indications such as pancreatitis, IBD or diabetes. Added pumpkin is a rich source of fibre and supports urinary health. Algae extracts and oils boost the immunity and strengthen the digestive system in dogs.

Our functional protein, select ingredient diets are made in small batches and packed raw in their final packaging, then gently steam cooked and allowed to rest for up to 24 hours. Serve straight from your fridge!

Available in 800g & 2kg.

Product Features:
✓ Single Protein Diet
✓ Complete & Balanced
✓ Hypoallergenic
✓ No Grain
✓ No Gluten
✓ No Soy
✓ Source of Glucosamine & Chondroitin
✓ No Artificial Colours or Ingredients
✓ Functional Ingredients with Purpose

Suitable for:
✓ Adult Dogs
✓ Senior Dogs
✓ Active Dogs
✓ Large Breed Dogs
✓ Overweight Dogs
✓ Vet Prescribed Elimination Diets

Prime100 SPD Fresh Roll Duck & Sweet Potato is a novel, hypoallergenic, single protein diet designed to provide a low GI source of protein and a rich source of fibre. Complete and balanced with a natural source of essential amino acids, fatty acids, glucosamine, chondroitin, for adult dogs. Plus, a carefully balanced calcium phosphorous ratio essential for small, large, and giant breeds. With added natural digestive enzymes to help improve gastrointestinal health and added functional oils rich in EPA and DHA for optimum skin, coat, and bone health. No added artificial colours or flavours.

Our functional protein, select ingredient diets are made in small batches and packed raw in their final packaging, then gently steam cooked and allowed to rest for up to 24 hours. Serve straight from your fridge!

Available in 2kg.

Product Features:
✓ Single Protein Diet
✓ Complete & Balanced
✓ Hypoallergenic
✓ No Grain
✓ No Gluten
✓ No Soy
✓ Source of Glucosamine & Chondroitin
✓ No Artificial Colours or Ingredients
✓ Functional Ingredients with Purpose

Suitable for:
✓ Adult Dogs
✓ Active Dogs
✓ Large Breed Dogs
✓ Vet Prescribed Elimination Diets

MONTY THE PINEAPPLE MONKEY - CHEWBUDDIES - DOG TOY
Cheeky on the outside, tough on the inside! Once my plush body has been thoroughly loved, I reveal a tough rubber toy, ready for all new adventures. With my cuddly exterior and double squeakers, I’ve got everything to get your pup excited for playtime!

PLUSH PUPS - DUNCAN THE DONUT

Duncan sprinkles fun on any playtime! Looking tasty all he is about, with his rope arms and soft body he is perfect for fetching, tugging and cozy cuddles

CARL THE CARROT CHICKEN - CHEWBUDDIES - DOG TOY
Cuddly on the outside, tough on the inside! Once my plush body has been thoroughly loved, I reveal a tough rubber toy, ready for all new adventures. With my cuddly exterior and double squeakers, I’ve got everything to get your pup excited for playtime!